YOUKEN GROUPS is excited to announce a new partnership with VRJmusic, one of Cameroon’s leading streaming platforms, to distribute our entire Cameroon music catalog by the end of December 2024. This strategic expansion is part of our ongoing commitment to empowering African artists and leveraging local platforms that align with our mission of promoting and nurturing talent across the continent.

Why VRJmusic?

Founded in 2014, VRJmusic is dedicated to promoting African music and giving artists a platform to share their work with local and global audiences. Unlike major streaming platforms that take a significant share of revenue, VRJmusic’s model ensures artists retain more control over their content and earnings. VRJmusic offers a service tailored to African artists’ realities, including flexible monetization options and a localized focus, making it a crucial partner for YOUKEN GROUPS in expanding the reach of African music.

VRJmusic has played a significant role in shifting the music consumption landscape in Cameroon, providing a space where fans can access music from both established and emerging artists. With an average of 15,000 monthly visitors, the platform is well-positioned to support YOUKEN GROUPS’ artists by connecting them directly with their fans, providing them with fair compensation, and fostering a community of support.

Supporting the Vision: VRJmusic’s GoFundMe Campaign

As VRJmusic grows, it is seeking public support through a GoFundMe campaign. The campaign aims to raise funds to expand its platform across Africa, enhance its technological infrastructure, and improve marketing efforts. This will allow VRJmusic to continue offering a localized, artist-friendly alternative to major global platforms, while also promoting the richness and diversity of African music. Funds raised will go toward developing an independent web server for media hosting, implementing monetization technology, and hosting major events, such as a launch concert in Cameroon.

By contributing to this campaign, you are not only supporting the growth of VRJmusic but also helping to create a sustainable ecosystem for African artists to thrive in a global industry.

A New Era for African Music Distribution

For YOUKEN GROUPS, this partnership is a significant step forward in our mission to elevate African talent. By distributing through VRJmusic, we are not only providing our artists with a broader audience but also supporting a platform that is dedicated to promoting African music culture fairly and transparently. This collaboration ensures that our artists, particularly those in Cameroon, have more opportunities to reach their fans directly and continue to grow their careers sustainably.

Stay tuned for more updates as we prepare to roll out our Cameroon catalog on VRJmusic by the end of this year. Together, with platforms like VRJmusic, we are building a future where African music can flourish on its own terms.

— YOUKEN GROUPS Team